
What is generative engine optimization?
What GEO is, how it relates to SEO, and what the evidence does and does not support.
5 min read
Plain explanations of search, answer engines and AI content. Each one separates what is documented from what is only reported, and links its sources.

What GEO is, how it relates to SEO, and what the evidence does and does not support.
5 min read

The exact wording of Google's scaled content policy, what is still unverified, and how to publish AI-assisted pages safely.
4 min read

What the evidence supports, what is hype, and a simple test you can run on your own site.
5 min read

A weekly workflow for agencies that publish for several client sites and need approval at every step.

How an owner-led local business gets found for local questions without a week of writing.

How a small software team covers buyer questions and checks whether assistants cite it.
A fair side-by-side using only facts we could source, with a date and a verify-on-their-site note.
